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Ad and PR Giant Dentsu Says Hackers Stole Merkle Data

Posted on October 29, 2025October 29, 2025 By CWS

Japan-based Dentsu, one of many world’s largest promoting and PR firms, has disclosed a knowledge breach impacting programs of its subsidiary Merkle. 

With headquarters within the US and UK, Merkle is a buyer expertise administration firm that has greater than 16,000 workers and over 80 places worldwide. 

In line with an announcement issued on Tuesday by Dentsu, the breach was found after irregular exercise was detected on the Merkle community. Some programs have been shut down in response to the incident.

Dentsu has admitted that the hackers have taken sure recordsdata from the Merkle community, together with ones containing data associated to some suppliers, purchasers, and present and former workers.

In a separate assertion on its UK web site, which is addressed to present and former workers of its UK operations, Dentsu mentioned the compromised recordsdata are believed to incorporate delicate data akin to private contact particulars, wage, financial institution and payroll knowledge, and Nationwide Insurance coverage quantity.

Impacted people are being notified and supplied free darkish net monitoring providers.

Dentsu identified that its programs in Japan usually are not affected. Some monetary impression is predicted, however its full extent can be decided later. 

It’s unclear whether or not the corporate has been focused in a ransomware assault. No recognized cybercrime group has taken credit score for an assault on Merkle or Dentsu on the time of writing. Commercial. Scroll to proceed studying.

Nevertheless, Dentsu famous that it’s not conscious of any public disclosure of the stolen recordsdata. It additionally mentioned that it “has taken measures to stop the general public disclosure of the information”, which might be interpreted as the corporate paying a ransom to stop knowledge leakage. 

SecurityWeek has reached out to Dentsu for clarifications and can replace this text if the corporate responds. 

UPDATE: Dentsu has despatched the next assertion to SecurityWeek, nevertheless it didn’t present any clarifications on whether or not a ransom has been paid.

We recognized uncommon exercise on a portion of Merkle’s community. Upon discovery, we instantly took motion to reply by initiating our incident response protocols, taking a few of our programs offline, out of precaution, and taking different steps to include the exercise. Third-party cyber incident response corporations who’ve helped different firms in related conditions have been engaged to help, and regulation enforcement has been notified. We’ve introduced programs again on-line and we’re absolutely operational.  

The investigation recognized that sure recordsdata have been taken from Merkle’s community. A evaluate of these recordsdata decided that they contained data regarding some purchasers, suppliers, and present and former workers. Though our investigation stays ongoing, we’ve begun the notification course of in accordance with relevant regulation.

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Security Week News Tags:Data, Dentsu, Giant, Hackers, Merkle, Stole

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