Reflectiz, a leader in web exposure management, is hosting a webinar alongside Taboola titled “Securing Third-Party Marketing in the AI Era.” This event is scheduled for July 8 at 9 AM EDT / 3 PM CEST. The discussion aims to address the challenges companies face with unreviewed third and fourth-party scripts introduced by approved vendors, particularly in the rapidly evolving AI landscape.
Understanding the Growing Challenge
In today’s digital environment, the presence of unapproved scripts on corporate websites poses significant security risks. These scripts, often introduced by marketing vendors, expand the attack surface beyond what traditional audits can manage. This gap between authorized and actual site activities can lead to data leaks and compliance issues.
Insights from Industry Experts
Idan Cohen, CEO and Co-Founder of Reflectiz, and Omri Ariav, Director of Product Management at Taboola, will share their expertise during the webinar. Cohen, with two decades in cybersecurity, emphasizes the need for synchronized efforts between marketing and security teams to manage these risks effectively. Ariav, who oversees data management at Taboola, will provide insights into the complexities of handling user data and privacy in large-scale operations.
Cohen states, “Security teams often approve a vendor list without realizing the full scope of what loads in the browser, creating vulnerabilities. Our session aims to bridge this gap, ensuring a unified understanding of site operations.”
Practical Solutions for Today’s Challenges
The webinar will offer participants a detailed look at the current state of ad technology, focusing on transparency and security. Attendees will learn how a single marketing tag can lead to a cascade of unvetted scripts and why AI-driven technologies expand the attack surface at a pace that manual audits can’t keep up with. The session will also present a three-step framework for inventorying, monitoring, and governing web supply chains effectively.
Registration for the webinar is currently open, providing an opportunity for organizations to enhance their security measures and align their marketing and security strategies.
About Reflectiz
Reflectiz provides an external perspective on all scripts and third parties operating on websites. The platform aids organizations in mapping client-side vulnerabilities, identifying risks, and ensuring compliance by highlighting discrepancies between approved and active site components.
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