Catch, a pioneering AI-powered administrative assistant designed for business leaders, has successfully raised $5 million to further its mission of addressing the everyday challenges faced by executives.
Investment and Development
The recent funding round was jointly led by Entrée Capital and Pitango, with Seedcamp and Factorial Capital also investing. Catch, co-founded by Nir Sabato, CEO, and Yoav Ramon, CTO, is an AI startup focused on developing an advanced administrative assistant that goes beyond traditional data analysis and reporting to facilitate active decision-making.
Catch aims to function akin to a human executive assistant, managing sensitive communications, schedules, and personal information with care and precision. During the onboarding phase, executives outline which resources Catch can access, such as emails, calendars, and travel plans. The assistant can then autonomously suggest actions, such as booking accommodations when it detects a flight without a hotel reservation.
Human-Like Decision Making
By mimicking human judgment, Catch keeps executives informed while maintaining operational boundaries. The AI assistant can coordinate meetings, organize travel, and manage correspondence seamlessly, requiring human input only for critical decisions.
Unlike custom-built AI solutions, Catch offers a ready-to-use platform that prioritizes security and efficiency. This outsourced approach ensures robust security measures are in place, providing a reliable alternative to self-developed agents, which may lack sufficient safeguards.
Security and Autonomy
Catch operates within a secure cloud environment, enhanced with multiple security layers, including encryption and continuous monitoring. Its actions are limited to predefined permissions, which can be adjusted as needed. Authentication is managed through single sign-on, and sensitive data is safeguarded using AWS Secrets Manager and AES-256 encryption.
CEO Nir Sabato emphasizes the importance of a trustworthy AI assistant that functions like an exceptional human assistant, available round-the-clock without compromising security. Priced at $99 per month, Catch promises a cost-effective solution compared to traditional human assistants.
As AI technologies continue to evolve, Catch’s innovative approach highlights the potential of AI in transforming executive administration, providing a glimpse into the future of business operations.
